One of the hottest debates in mobile right now is whether Apple or Android is in a stronger position in the marketplace. Just a coupe weeks ago we covered a story about how Android is scheduled to come to dominate the mobile space, but now a conflicting report says Apple may still be sitting in the catbird seat. According to a survey by comScore, Apple’s iOS products actually outpace Android by 59 percent of the current userbase, and that number doesn’t look like it’ll be coming down by much.
The reason comScore is so bullish is on Apple is because their study looks at all iOS devices, rather than just the iPhone. While Android phones may be burning up the charts, the iPad is still king of the tablet roost, and there seem to be no immediate, credible threats to its dominance. The study also includes the various models of iPod Touch, which continues to be the go-to mp3 and handheld media device for many consumers. When the numbers are crunched it turns out that Apple’s iOS is being used by 37.9 million people; a truly staggering number. By comparison, Android boasts 23.8 million users. Not too shabby, but still a far cry from what Apple is pulling in.
“These data clearly illustrate the Apple ecosystem extends far beyond the iPhone,” said comScore senior vice president of mobile Mark Donovan. “Though it’s frequently assumed that the Apple user base is composed of dedicated Apple ‘fanboys’, there’s not a tremendous amount of overlapping mobile device access among these users. This of course has significant implications for the developer community as they consider the market potential in developing applications for different mobile platforms.”
It’s tough to know what’s going to happen down the line, but Apple has made it clear they have no interest in slowing down. The company recently launched the iPad 2, and it’s only a matter of time before the new models of iPhones and iPods are made public. The company is also hitting back against competitors, suing Samsung over claims that the company’s phone and tablet designs are basically rip-offs of Apple products. so does the future belong to Apple or to Android? We can’t know for sure, but it’s still fun to watch them both jockey for position.